New army recruitment campaign in Britain

Gap-fill exercise

Fill in all the gaps, then press "Check" to check your answers. Use the "Hint" button to get a free letter if an answer is giving you trouble. You can also click on the "[?]" button to get a clue. Note that you will lose points if you ask for hints or clues!
The British army is launching a new recruitment campaign aimed at attracting more ethnic minority and women soldiers, featuring online personality tests and a new TV and radio advertising campaign. This report from Rob Watson:

Listen to the story
army.mp3

Faced with an competitive jobs market and bad publicity over pay and conditions, the army is ever more sophisticated and corporate in its to recruitment.

Re-branded as one-army recruitment, the latest will, for the first time, combine recruiting to both the and territorial army. Efforts will also be made to attract more and ethnic minorities by making recruitment, as one put it, more customer-focused.

l recruits will be encouraged to use an online to test their motivational profile and will be enticed by claiming more than one different jobs in the army across different trades.

The army insists the is not a sign of and that recruitment has been , with another increase in new last year, though overall, the armed forces remain .

Rob Watson, BBC News