The British army is launching a new recruitment campaign aimed at attracting more ethnic minority and women soldiers, featuring online personality tests and a new TV and radio advertising campaign. This report from Rob Watson:
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army.mp3 Faced with an
[?] competitive jobs market and
[?] bad publicity over pay and conditions, the army is
[?] ever more sophisticated and corporate in its
[?] to recruitment.
Re-branded as one-army recruitment, the latest
[?] will, for the first time, combine recruiting to both the
[?] and territorial army. Efforts will also be made to attract more
[?] and ethnic minorities by making recruitment, as one
[?] put it, more customer-focused.
[?] l recruits will be encouraged to use an online
[?] to test their motivational profile and will be enticed by
[?] claiming more than one
[?] different jobs in the army across
different trades.
The army insists the
[?] is not a sign of
[?] and that recruitment has been
[?] , with another increase in new
[?] last year, though overall, the armed forces remain
[?] .
Rob Watson, BBC News